The Gulf Cup Official Campaign was a large-scale production project that combined commercial storytelling with comprehensive behind-the-scenes coverage. The official advertisement featured four children playing football in a desert landscape, celebrating the region’s heritage through a cinematic Arabic visual style.

Over a 15-day production period, extensive photo and video documentation was captured across all departments involved in the event. Working alongside SFX and the Italian production company Balich, the project focused on preserving every stage of the creative process, from preparation and execution to the final moments behind one of the region’s most significant sporting events.

The result was a complete visual archive that showcased both the official campaign and the unseen efforts that brought the Gulf Cup experience to life.